Interactive services for Mobile TV offered by Sofia
Digital include digital teletext, interactive advertising,
service provider TV portal, voting/polling, quizzes or
enhanced TV services. Video clips, music and streaming
media services are also a natural extension for TV
viewing.

The design process of the interactive services on mobile
devices is identical to the design for TV broadcasts.
Sofia Backstage® utilizes also return channel over
cellular network and integrated SMS messaging
allowing simple transactions and exchange of
additional data with servers.

With Sofia Backstage® you can not only create and
manage the interactive services, but you can also
schedule and link the services with EPG program data.
The services can be published automatically as part of
the broadcast stream. They can be scheduled to be
always available for viewers or only during the desired
program.

Target users

• Broadcasters and Mobile TV channels
• Mobile Service Operators
• Network Operators

Key Features and Benefits

• WWW-based content authoring and emulation
  system for multi-channel publishing
• Interactive services enables new revenue streams
  for mobile TV operators
• Scheduled or always-on interactive services are
  presented to mobile TV viewers
• Use SMS, Java, 3G and filecasting for full
  interactivity
• Enable the creation of interactive services as part
  of TV programming
• Include content to services from existing streams
  like web pages or RSS feed