TV landscape is transforming due to changing viewer behavior and technological progress. Not everyone is content in passively recieving programming. New media and interconnected channels have driven viewers to take more active role in consuming TV content. Adding interactivity to TV programming translates into enhanced viewer experience - lower retention rate, increased ARPU, premium advertisment spots and new revenue models for TV companies.
MHP/OCAP
Sofia Digital is a leading provider of MHP and OCAP tools and services for broadcasters and network operators. Sofia built the first interactive digital TV services in the world using the DVB-MHP. Since then the tools have been developed further and taken into production use in several countries. Sofia Backstage® for MHP and OCAP is a full solution for deploying MHP or OCAP services on TV channels.
Products
- Sofia Backstage® StarterKit for MHP
- Sofia Backstage® StarterKit for OCAP
- Sofia Backstage® Service Manager
- Sofia Backstage® EPG
Interactive Applications
Building better viewer experience by enhancing traditional linear TV programming and offering participatory programming can be achieved by introducing interactive applications. Sofia Digital offers cost-effective and market proven tools for launching interactive services in wide variety of TV networks: cable, satellite, mobile, IP as well as analog and digital terrestrial,
Products
Interactive radio
Media corporations running TV and radio channels and WWW sites can introduce a new cross-media concept utilizing various content sources and output channels. Interactivity-enhanced radio channels broadcasted on a TV channel (cable, satellite, terrestrial, mobile) offers cost-efficiently an enriched version of existing content with existing customer base. Compelling user experience. New advertisement spots. Cost-efficient programming. Branded content.